A rental market video is a great tool to help sales agents win more investor listings and BDMs to win more property management business. It can also be a powerful way for property managers to deliver better service to landlords and tenants. Providing the information visually is a lighter touch than a report, is quick to watch, and easier to understand. 

1. Find new tenants

Post a Rental Market Video on Twitter and hashtag it #renters and #tenants to demonstrate that you’re a property manager with a difference who believes in educating all your clients about the local market. 

2  Use Facebook to attract investors 

Put a HomePrezzo Rental Market Video about your local suburb onto Facebook and target it at investors in your area to show them why buying is such a great idea right now. 

3  Be helpful to tenants

Tenants are often neglected when it comes to receiving information about the market from agents. Send a Rental Market Video within an email to your tenants to help them understand how the market is performing. It’s especially valuable if rent rises are on the cards because it shows them data on how the whole suburb is performing – not that they are being picked on by a greedy landlord. 

4 Deliver amazing landlord service

Embed a Rental Market Video into your email newsletters that you send your landlords each quarter to help them understand how the market where their property is located is performing. 

5 Win new PM listings

Wow potential new landlords by sending them a video by email – or SMS – that shows them how the rental and investment market is performing in their area. It’s a great way to follow up on a new PM lead.  

Cover more than one suburb? If you’re a real estate agent that has a territory of three or four suburbs, rinse and repeat the outline above for each and you have an entire month of content planning all sorted!

If you've got your own way to use a suburb video that’s not covered here? We’d love to hear it!